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Tag Archives: Communication

8 October 5
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GAP logo redesign: If it isn’t broken, don’t fix it.

Under - Advertising, Design, Media, Typography

Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year!

Gap logo redesign

Gap logo redesign - before (left) and after (right)

The redesign not only looks unprofessional but ridiculous and non-serious as well from a company that already owns owned an iconic symbol. It appears to be a quick comp in MS Word by someone without a sense of direction, confidence and leadership.

Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’.

On Brand New website, an overwhelming majority of 90% visitors voted this evolution as ‘bad’.

Gap vote

Good.is published an article applying the Gap redesign approach to some well-known logos which shows how simple it is to destroy years’ hard work.

25 January Share your
thoughts

CURB – the natural media company

Under - Advertising, Inspiration, Media

CURB

World’s first natural media company offering a range of highly effective media solutions solely using natural earth elements. Sounds interesting – isn’t it! CURB’s eco-advertising providing clients with natural marketing which impacts on their target consumer without impacting on the environment.

Our natural experts use only sustainable earth elements to create everything from national advertising campaigns to astounding corporate art. Ultimately we just love to do cool things with nature.

CURB

CURB

CURB

9 January Share your
thoughts

Vintage ad browser

Under - Advertising, Inspiration, Media, Resources
Colgate's Shaving Lather - 1914

Colgate's Shaving Lather - 1914

Anyone with interest in vintage ads/imagery (like me) can spend hours on this site. A great resource for a snapshot back in time with over 1000,000 vintage advertisements.

26 December 1
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Jonathan Puckey’s ‘Delaunay Raster’

Under - Art, Design, Illustration, Inspiration, Technology, Typography

Delaunay Raster - Jonathan Puckey

Amsterdam based graphic designer Jonathan Puckey created this image and many others with Delaunay image vectorization using Scriptographer and Color Averaging by Jürg Lehni. Jonathan’s work is an amazing combination of art and science … and typography. View more of his work here.

30 October Share your
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“Art for an insultingly low price”

Under - Advertising, Art, Design, Illustration, Inspiration, Media

For just $2.99, you can see the work of the world’s most brilliant and tortured artists.

Promoting Sky TV New Zealand’s Arts Channel, this print ad campaign highlighting tragic stories of some of the brilliant minds that were overlooked by luck in their times. Conceived and produced by DDB, these ads are quite visually engaging and informative.

Art for an insultingly low price

Art for an insultingly low price