Introducing Social Business
Under - Inspiration, Media, MiscellaneousBangladeshi economist, founder of the Grameen Bank and a Nobel Peace Prize recipient Professor Muhammad Yunus introducing social business.
Tag Archives: Business/Finance
Design strategy for Eileen Fisher by IDEO
Under - Advertising, Design, MediaIDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. Eileen Fisher contacted IDEO when they found out that retaining their customer base is becoming a challenge for the brand.
Since its launch in a small East Village boutique 25 years ago, New York-based clothing design and manufacturer Eileen Fisher has enjoyed consistent growth and robust success. The brand now has a national presence, selling in more than 40 company retail stores, online, and to major department stores. Its success is due to the company’s design philosophy and its loyal customers.
Eileen Fisher was doing steady business, but the brand no longer attracted the customers who had sought it out in the beginning: women in their 30s and 40s with blossoming careers and busy families who wanted beautifully crafted yet highly functional clothes. Instead, these women regarded Eileen Fisher as their mothers’ brand, despite the fact that its design evolution was more relevant than ever to this younger demographic, as well as to its core customers.
Read the complete case study here.
GAP logo redesign: If it isn’t broken, don’t fix it.
Under - Advertising, Design, Media, TypographyGap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year!
Gap logo redesign - before (left) and after (right)
The redesign not only looks unprofessional but ridiculous and non-serious as well from a company that already owns owned an iconic symbol. It appears to be a quick comp in MS Word by someone without a sense of direction, confidence and leadership.
Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’.
On Brand New website, an overwhelming majority of 90% visitors voted this evolution as ‘bad’.
Good.is published an article applying the Gap redesign approach to some well-known logos which shows how simple it is to destroy years’ hard work.
Uniqlock: music, dance and clock
Under - Advertising, Inspiration, Media
Season 6 is out now. I watched these excellent clips a year ago and was completely blown away. Despite dance being quantum physics to me I think dancers’ synchronization in these clips with music, time and tempo is brilliant. The genius behind this campaign for a clothing retailer is out of box to raise brand awareness.
Uniqlo (UNIQue CLOthes), Japan’s leading clothing retail chain, came into world’s attention with its innovative online and integrated campaigns attracting millions worldwide. Produced by Projector Japan, Uniqlock is combination of music, dance and clock in a downloadable screensaver format and blog widget. In Projector’s words:
UNIQLO was seeking an innovative way to build its brand awareness internationally, and promote its business expansion into the global market. We recognized the 70 million blogs worldwide as a powerful buzz-building media, and created a functional and entertaining blog widget for the bloggers to spread the brand globally. The campaign concept we developed was the fusion of a CLOCK which functions as a blog utility, time signaling MUSIC, and DANCE performance videos with UNIQLO clothing. We named it UNIQLOCK. As a 100% UNIQLO branded widget, this automatically became a tool to connect UNIQLO and the world’s bloggers.
Despite the campaign becoming more rhythmic and animated, Season 1 is till my favourite. You can visit the whole archive here.
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