Very innovative use of iPad by Dentsu and BERG in this iPad light painting video ‘Making Future Magic’:
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
It is interesting to see how quickly technology and our needs are converging into new products and concepts – refining or redefining our habits and experiences. I’ve been quite happily reading digital magazines such as Bak, FF3300, Destructed and Proteus on my computer monitor for quite some time now. Issue took online publishing to another level by providing a platform to deliver exceptional reading experiences. All of this is enough to indicate where things are heading in near future.
Amazon’s Kindle, Sony Reader, and Fujitsu’s FLEPia have already added new dimension to this. Earlier this year Amzon brought Kindle to mobile platform, extending its reach but at the same time pushing competition into a new direction … I’m not talking about business here rather prospects of combining advance interaction, normally seen on advance mobile phone devices such as iPhone, HTC HD2, Palm Pre, Else Intuition etc with conventional reading experience. In other words, refining and redefining reading experience on handheld digital devices.
Bonnier and BERG collaborated to illustrate such a concept in Mag+, aiming to capture the essence of magazine reading, they compiled a video demo of a digital magazine on a touch tablet. The video demos how magazines like Bonnier’s Popular Science can be adopted for a handheld multi-touch screen device with gesture based browsing and non-obtrusive interface that you only see when you actually want to.
With publishers collaborating and preparing for digital future and technology advancements, any such product is not a dream anymore. I can hope to see it alive within a year or two.