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30 October Share your
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“Art for an insultingly low price”

Under - Advertising, Art, Design, Illustration, Inspiration, Media

For just $2.99, you can see the work of the world’s most brilliant and tortured artists.

Promoting Sky TV New Zealand’s Arts Channel, this print ad campaign highlighting tragic stories of some of the brilliant minds that were overlooked by luck in their times. Conceived and produced by DDB, these ads are quite visually engaging and informative.

Art for an insultingly low price

Art for an insultingly low price

7 October Share your
thoughts

HTC does it again …

Under - Industrial Design, Technology

This time even more beautifully with HTC HD2

HTC HD2

… and they even have put a promo on YouTube.

17 September 1
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And the Pursuit of Happiness by Maira Kalman

Under - Art, Illustration, Inspiration, Literature

This awesome blog by Maira Kalman is not only thought provoking but feast for eyes too.

And the Pursuit of Happiness by Maira Kalman

For Goodness’ Sake - And the Pursuit of Happiness by Maira Kalman

2 September Share your
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Uniqlock: music, dance and clock

Under - Advertising, Inspiration, Media

Uniqlock

Season 6 is out now. I watched these excellent clips a year ago and was completely blown away. Despite dance being quantum physics to me I think dancers’ synchronization in these clips with music, time and tempo is brilliant. The genius behind this campaign for a clothing retailer is out of box to raise brand awareness.

Uniqlock

Uniqlock

Uniqlo (UNIQue CLOthes), Japan’s leading clothing retail chain, came into world’s attention with its innovative online and integrated campaigns attracting millions worldwide. Produced by Projector Japan, Uniqlock is combination of music, dance and clock in a downloadable screensaver format and blog widget. In Projector’s words:

UNIQLO was seeking an innovative way to build its brand awareness internationally, and promote its business expansion into the global market. We recognized the 70 million blogs worldwide as a powerful buzz-building media, and created a functional and entertaining blog widget for the bloggers to spread the brand globally. The campaign concept we developed was the fusion of a CLOCK which functions as a blog utility, time signaling MUSIC, and DANCE performance videos with UNIQLO clothing. We named it UNIQLOCK. As a 100% UNIQLO branded widget, this automatically became a tool to connect UNIQLO and the world’s bloggers.

Despite the campaign becoming more rhythmic and animated, Season 1 is till my favourite. You can visit the whole archive here.

26 August 1
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Face behind typeface: Alejandro Paul

Under - Design, Typography
Buffet Script is based on fantastic calligraphy by Alf Becker. Designers: Alf Becker, Alejandro Paul.

Buffet Script by Alejandro Paul is based on Alf Becker's calligraphy from 1940's.

Latin American graphic design, illustration and typography have its own style and flavor. Myfonts.com recently interviewed Alejandro Paul, a Buenos Aires (Argentina) based type designer who setup Sudtipos foundry with three other associates. Read the interesting interview here. It is always great to see who is behind some of the loveliest fonts that we work with.