Ora-Ïto: Industrial Design at its best
Some selected furniture designed by Ito Morabito.
Behind the Ora-Ïto brand is a creative young French designer (Ito Morabito) whose provocative ideas ensured his rapid ascent to the very top of the design world. At the beginning of his career he presented his designs and ideas for the virtual products, undersigned by known brands on his own website. People began ordering products which did not exist. Large companies like Louis Vuitton, Swatch, Apple and Levi’s, could have sued the young pretender but were so impressed by his designs, that they hired him instead.
Ora-Ïto characterizes his recognizable style as simplexity; combining simplicity and complexity. His concepts are futuristic and provocative. Today, he designs for the world’s biggest brands, such as Heineken, Adidas, Ogo, Artemide, B&B, Cappellini, L’Oréal, Toyota, LaCie, Danone, Christofle, Ballantine’s, Sagem and many more.