IBM’s Smarter Planet – color sensitive interactive billboard
Under - Advertising, Design, Industrial Design, Media, TechnologyIBM’s Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.
This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.
Advertising, color sensitive billboard, consumer data, Design, IBM, Industrial Design, Innovation, intelligent system, interactive billboard, Media, retail industry, retail system, sales, Smarter Planet, Technology, virtual demonstration 
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