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Tag Archives: Mass media

23 January 2
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Letterpress Amy

Under - Art, Design, Media, Technology

Letterpress Amy by Fish & Crown:

Short documentary on Amy and her Green Girl Press. Old school hand printing is still alive.

8 December Share your
thoughts

2019: A future imagined by Syd Mead

Under - Art, Design, Illustration, Industrial Design, Inspiration, Media, Technology

Visual Futurist Syd Mead (Blade Runner, Aliens, Tron) reflects upon the nature of creativity and how it drives the future. Photographed in P2 High Definition, this featurette provides insight into the fascinating mind of one of the most influential artists of modern cinema and automotive design.

23 November Share your
thoughts

Yet another HERO by Fontfabric

Under - Design, Resources, Typography

Fontfabric launched another high quality font for free. HERO is applicable to any type of graphic design – web, print, motion graphics etc and perfect for t-shirts and other items like posters and logos.

Fontfabric is an independent type foundry that was launched in 2008 by Sofia, Bulgaria based designer Svetoslav Simov.

8 October 5
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GAP logo redesign: If it isn’t broken, don’t fix it.

Under - Advertising, Design, Media, Typography

Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year!

Gap logo redesign

Gap logo redesign - before (left) and after (right)

The redesign not only looks unprofessional but ridiculous and non-serious as well from a company that already owns owned an iconic symbol. It appears to be a quick comp in MS Word by someone without a sense of direction, confidence and leadership.

Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’.

On Brand New website, an overwhelming majority of 90% visitors voted this evolution as ‘bad’.

Gap vote

Good.is published an article applying the Gap redesign approach to some well-known logos which shows how simple it is to destroy years’ hard work.

25 September 1
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Making Future Magic: iPad light painting

Under - Art, Media, Motion Graphics, Photography, Technology, Typography

iPad light painting

Very innovative use of iPad by Dentsu and BERG in this iPad light painting video ‘Making Future Magic’:

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

iPad light painting

Read more here and here.

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