With well over 500,000 hits on YouTube this ad truly capturing imaginations. The video is visualization of an excerpt from the novel Going West by Maurice Gee. This excellent piece is produced by Colenso BBDO and animated by Line Andersen for the New Zealand Book Council whose mission is to inspire and promote reading in New Zealand.
Bringing Books and People Together
Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.