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Tag Archives: consumer data

IBM’s Smarter Planet – color sensitive interactive billboard

Under - Advertising, Design, Industrial Design, Media, Technology

IBM’s Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.

This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.