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Tag Archives: Communication design

8 February 7
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Doodling and drawing to Graphic Design

Under - Design, Illustration, Typography

Rupinder Singh is a passionate graphic designer from India. He graduated in Media Science from NSHM School of Media and Communication with specialization in Advertisement and Public Relations. Rupinder works freelance and runs a design blog 365 Concepts where he shares his latest projects and inspirations.

My interest in graphic designing began back in my childhood days, when I was fascinated by the amazing world of design. I used to check magazine covers, movie posters and print advertisements and always wondered how they came up with such interesting ideas and designs. Doodling and drawing were always in my list of hobbies. One of my earliest rendezvous with art and design was at the age of 5, when I was awarded by the certificate of merit in ‘All-India Camel Colouring Contest, 1992’.

Along the way I realized that graphic designing is the most effective and powerful way of expressing ideas, thoughts and views.


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23 January 2
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Letterpress Amy

Under - Art, Design, Media, Technology

Letterpress Amy by Fish & Crown:

Short documentary on Amy and her Green Girl Press. Old school hand printing is still alive.

23 November Share your
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Yet another HERO by Fontfabric

Under - Design, Resources, Typography

Fontfabric launched another high quality font for free. HERO is applicable to any type of graphic design – web, print, motion graphics etc and perfect for t-shirts and other items like posters and logos.

Fontfabric is an independent type foundry that was launched in 2008 by Sofia, Bulgaria based designer Svetoslav Simov.

8 October 5
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GAP logo redesign: If it isn’t broken, don’t fix it.

Under - Advertising, Design, Media, Typography

Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year!

Gap logo redesign

Gap logo redesign - before (left) and after (right)

The redesign not only looks unprofessional but ridiculous and non-serious as well from a company that already owns owned an iconic symbol. It appears to be a quick comp in MS Word by someone without a sense of direction, confidence and leadership.

Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’.

On Brand New website, an overwhelming majority of 90% visitors voted this evolution as ‘bad’.

Gap vote

Good.is published an article applying the Gap redesign approach to some well-known logos which shows how simple it is to destroy years’ hard work.

3 September Share your
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The State of The Internet by JESS3

Under - Design, Illustration, Media, Motion Graphics


JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010.

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