By Piotr Jankowski.
IBM’s Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.
This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.
With well over 500,000 hits on YouTube this ad truly capturing imaginations. The video is visualization of an excerpt from the novel Going West by Maurice Gee. This excellent piece is produced by Colenso BBDO and animated by Line Andersen for the New Zealand Book Council whose mission is to inspire and promote reading in New Zealand.
Bringing Books and People Together
Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.
For just $2.99, you can see the work of the world’s most brilliant and tortured artists.
Promoting Sky TV New Zealand’s Arts Channel, this print ad campaign highlighting tragic stories of some of the brilliant minds that were overlooked by luck in their times. Conceived and produced by DDB, these ads are quite visually engaging and informative.