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Tag Archives: Advertising

18 October 1
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In the (surreal) world of Zeitguised

Under - Advertising, Art, Design, Media, Technology

Boolean Taxidermy – Smart Dust: Shapes of Shapes

Founded by sculpture/fashion graduate Jamie Raap and Henrik Mauler with a background in engineering/architecture, Zeitguised combines their common interest of digital surrealism in a world full of realities.

Boolean Taxidermy – Smart Dust: Shapes of Shapes

Concrete Chrome – Solid Ether

Concrete Chrome – Solid Ether

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5 October Share your
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McLaren vs Aerodynamics | The Found Collective

Under - Advertising, Inspiration, Media, Motion Graphics, Photography, Technology

We have seen iPad being used for light painting before but for this McLaren P12 teaser a plasma screen is used to render 3D animated light painting effect. The Found Collective in collaboration with Marshmallow Laser Feast and James Medcraft produced this stunning piece for the launch of McLaren’s P12 super car.

The goal for the project was to show the P12’s aerodynamic qualities in a whole new light, without actually having physical access to the car itself. Light painting has been around for decades but has never been put into full motion. Until now.

Working with McLaren we were able to process their wind tunnel airflow data and score out paths for individual trails of light. Each frame was then sliced into 650 frames that represent depths of 3D space and a plasma screen, mounted on a motion control rig, was used as a 3D light printer to play back the 650 slices as it moved through the space. We then repeated the move a thousand times for each frame of the animation and with each frame the camera, mounted on another motion control rig, moved a few millimeters so that over the course of the shoot we were able to create the effect of a moving camera.

The finished film merges photography, animation and sculpture and is a truly unique way of representing aerodynamics that we feel justly celebrates this astonishing car.

19 August 1
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VIVA BITS ‘N PIECES

Under - Advertising, Media

Show Package created by ZEITGUISED for VIVA Germany as part of their 2011 Rebrand.

12 August Share your
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Cocoe

Under - Advertising, Design, Illustration, Inspiration, Media, Motion Graphics

A selection of some interesting animated promos and ads produced by the Spanish audiovisual production studio Cocoe. The studio is founded in 2003 by David and Gabriel Suchowolski Duprez (microbians) with a view to strengthen and develop their creative skills – leading towards visual productions. Cocoe specializes mainly in animation and motion graphics along with corporate identity and strategic communication consulting.

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7 December 2
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David Hill deconstructing Adventure Series images

Under - Advertising, Illustration, Media, Photography

Los Angeles based photographer David Hill puts together a video showing all the layers that went into 11 Adventure Series images. The Photoshop files are deconstructed in After Effects showing even minute details … quite close to 3D photo composites.

30 September 1
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Animodul Branding Design by Atipo

Under - Advertising, Design, Media

Modular branding design by Spanish multi-disciplinary studio Atipo for Animodul kids clothes and toys.

10 September 1
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Design strategy for Eileen Fisher by IDEO

Under - Advertising, Design, Media

IDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. Eileen Fisher contacted IDEO when they found out that retaining their customer base is becoming a challenge for the brand.

Since its launch in a small East Village boutique 25 years ago, New York-based clothing design and manufacturer Eileen Fisher has enjoyed consistent growth and robust success. The brand now has a national presence, selling in more than 40 company retail stores, online, and to major department stores. Its success is due to the company’s design philosophy and its loyal customers.

Eileen Fisher was doing steady business, but the brand no longer attracted the customers who had sought it out in the beginning: women in their 30s and 40s with blossoming careers and busy families who wanted beautifully crafted yet highly functional clothes. Instead, these women regarded Eileen Fisher as their mothers’ brand, despite the fact that its design evolution was more relevant than ever to this younger demographic, as well as to its core customers.

Read the complete case study here.

14 July 1
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Ford Environmental Conservation Award

Under - Advertising, Art, Design, Media

These print advertisements from Ford (Brazil) were created for the 15th Environmental Conservation Award with a tagline ‘Those who help nature end up helping themselves’.

The visuals are interesting but why Ford is supporting Environmental Conservation Award?

Source: Adsoftheworld.com

8 October 5
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GAP logo redesign: If it isn’t broken, don’t fix it.

Under - Advertising, Design, Media, Typography

Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year!

Gap logo redesign

Gap logo redesign - before (left) and after (right)

The redesign not only looks unprofessional but ridiculous and non-serious as well from a company that already owns owned an iconic symbol. It appears to be a quick comp in MS Word by someone without a sense of direction, confidence and leadership.

Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’.

On Brand New website, an overwhelming majority of 90% visitors voted this evolution as ‘bad’.

Gap vote

Good.is published an article applying the Gap redesign approach to some well-known logos which shows how simple it is to destroy years’ hard work.

4 September 2
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Hamburg Philharmonic Orchestra posters

Under - Advertising, Art, Design, Media, Photography

Visual arts by Respighi

Hamburg Philharmonic Orchestra

Visual arts by Respighi (top), Brahms (bottom left) and Strauss (bottom right)

From Ads of the World.

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