Los Angeles based photographer David Hill puts together a video showing all the layers that went into 11 Adventure Series images. The Photoshop files are deconstructed in After Effects showing even minute details … quite close to 3D photo composites.
Start using my Wacom A5 tablet that I bought a year ago for sketching and never got the time to actually use it
So, having combined all of these into one task, I picked up the iconic photograph of Migrant Mother for this, taken by Dorothea Lange in 1936 during the Great American Depression, which I also mentioned few days back.
The thing that I wanted to avoid in this exercise is to have that artificial look-n-feel that we normally get to see when a black and white photograph is converted into color. Also, rather than just adding colors to make this photograph look like a real color-photo, my objective would be to capture the essence of this photo in colors and retain it. This can be done by using a color palette that is not overpowering and simply complement the original image.
I’m so full of praise for the Latin American art and design that I wish to go there and actually spend some time. I admire it not because I like it or have built a taste for it over the time but because it is genuinely inspiring, mature and unique. It has its own flavour, whether it is typography, illustration or graphic design, I always came across something stunning from that part of the world.
Dado Queiroz’s work is a statement of brilliance in terms of its style, identity and potential. Born in Curitba (Brazil) in 1980, he currently works at DDB in São Paulo.
So, let’s talk about you. How it all started?
I studied ‘Architecture and Urban Planning’ for one and a half year, until I drop it to start doing freelance illustration projects. It didn’t work out quite so well, so I started studying Graphic Design in 2000, finishing in 2003.
After that I started a small solo studio with only me and occasionally my wife at that time (I got married in 2004). Then the studio got a little bigger, when I invited my good friends Anderson Maschio and Beto Janz to be partners. It was called ‘estudiocrop’. Later on, Renan Molin joined too, still as an intern, and became a good friend of all of us.
In the end of 2006 Renan had to focus on his graphic design course’s final project, Beto had some issues with his personal life and so did I, as I got divorced, so it seemed like we should take some time off. A time from which we never got back, as we decided to end the studio. Each one of us took a separate path: I ended up coming to DDB Brazil, from where I was laid off about one year later. Me and Renan then tried to get estudiocrop back together, but it didn’t work out as we expected. So a few more months down the road I came back to São Paulo and rejoined DDB once more.
What keeps you going?
What keeps me going on in my personal life are the good times, the laughter, some Seinfeld episodes, good beer, greasy food, learning how to play the guitar, music, travelling and stuff like that. Professionally, it is almost an addiction to that feeling you get when you finish a piece that you think is good. This and some nice people you get to know along the way, the evolution of the work, the expressiveness that any graphic piece can carry, the money (yes, the money, why not?) and, more recently, a new pleasure giving lectures and conducting workshops.
Your unique style – how it evolved to what it is now?
I wouldn’t call it unique, although I tend to get feedback from people talking about ‘my personal style’. I guess it came along when I started focusing more and more on what I like to do when designing something or making an image, and not so much on what people expect or what is trendy or strategically correct right now. I figured, since I’m going to spend some 75% of my waking hours working or doing work related stuff, I might as well do what I like. After all, it’s my life going down the drain and I don’t want to spend it feeling frustrated or angry or whatever.
So, as it turns out, I like to draw letters, to try expressive compositions and to shade stuff a lot. So this ‘style’ is really just a natural development of what I like to do. There were no big plans to build a style. Or, rather, a ‘personal’ style just started to surface when I stopped caring about having a personal style – which to me makes perfect sense. If it’s your style, it’s something natural… it’s not something you can force to happen, right?
In technical terms, at this time, it is all basically Photoshop and my Intuos3 tablet. From sketch to finish it all happens there, including the vectors, that I started doing directly on Photoshop (but of course I still use Illustrator for all vector or for more complex vector work). And I say ‘at this time’ because the techniques I develop usually evolve from time to time, not really to get better or more efficient, but much more to avoid getting so damn tedious to do the same thing over and over.
Sort of a cliché question – what’s the source of your inspirations?
My inspirations are 95% out of the realm of design or illustration. And again, it’s not a noble pursuit like ‘I just want outside references and blahblahblah’. It’s much more because I find it a bit boring to see the same design/illustration pieces over and over on the internet or books, all very well done, but basically all the same. You see 300 images that are essentially the same, just done by different people for different purposes. I find it very boring. And not only that, I find it harmful to my own work, since it can influence me rather than just inspire. What I usually like to see is architecture, furniture, product design, photography, microscopic and other botanic/organic related photography (great for forms and natural patterns) and some type related imagery.
Sorry, didn’t have anything to write today so I thought of a cliché post title. I don’t know who exactly started this trend but I started noticing it on MSN few years back on their homepage and Yahoo followed soon after. This kind of articles appeared after logging out from email accounts such as Hotmail and Yahoo when you are automatically redirected to MSN or Yahoo homepages with some attention-grabbing top stories.
Those everyday articles used to be interesting, catchy and somewhat spicy. I bet they helped cutting down bounce rate and increased visitor retention on those sites but, the practice of such an approach within online creative community has now gone beyond acceptable. Smashing Magazine could be called trend setter within the creative industry and sort of sole responsible for the influx of such a nonsense that we have to deal with on everyday bases.
Just look at the article/post titles below that I accumulated from just one design resource:
130+ Awesome Photoshop Tutorials
7 Online Form Creation Solutions
14 Great Posts on jQuery Plugins
75+ Top jQuery Plugins to improve Your HTML Forms
22 Stunning Free Download E-Commerce Icon Sets
10 Amazing Avatar movie Photoshop Tutorials
23 sites where to download free icons
Top 31 Most Creative and Interesting Movie Websites Designs
20 Amazing Creature Illustrations by Imaginism
35 Amazing Fantasy Art 3D Wallpapers
10 Tips to Create a Motivating Working Environment at Home
10 Beautiful Video Blogging WordPress Themes
50+ Amazing Creatiive & Original Logos
30 Cutting Edge Examples Of CSS Navigation
60 Extremely Creative Movie Posters
50+ Essential Techniques and Tools for Visualizing your Data
40 Mind Blowing Surreal Photo Manipulations
111 Best Online Web Design Tools
27 hilarious stuff you wish, were Photoshopped
27 Outstanding Car HDR Photos
40 best photoshop tutorials for web layouts
Is there any number or combination of mind boggling words left? There were indeed hundreds of such posts/articles on that particular resource but I only picked a few to give an example here. The good thing about Smashing Magazine articles was that they were original, but the SEO orientated minds soon picked up the hidden benefit in such content and the rest is history now.
The type of material seen these days on lots of design/creative resources is meaningless. Although some of such posts provide valuable information (a tiny fraction may be) but most of the time their content is nowhere near to whatever claimed in their titles. Such posts are mostly used as fillers. It is also disrespectful and derogatory to senior designers, artists and creative people when their work is labelled and reviewed under 150 websites with beautiful background or something.
Having such content is supposedly one of the easiest ways to grab user attention and to generate content without much effort – and perhaps earning big plus from SEO point of view. I can generate at least five new articles, or may be more, out of the list above just by shuffling their content but is this what we really want to give to our audience or is this what people really want to see all the time?