With well over 500,000 hits on YouTube this ad truly capturing imaginations. The video is visualization of an excerpt from the novel Going West by Maurice Gee. This excellent piece is produced by Colenso BBDO and animated by Line Andersen for the New Zealand Book Council whose mission is to inspire and promote reading in New Zealand.
Bringing Books and People Together
Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.
I read John Grogan’s best-seller novel Marley & Me around three years ago and liked it very much. I had the same expectations from the movie but it completely disappointed me and my wife when last night we eventually got to watch it.
Those who have read this novel have a completely different view of the movie. The book is about Marley (the world’s worst dog) and Grogan’s life around Marley – not about Grogan and his wife and their life with Marley. The presence of the two A rated actors (Owen Wilson and Jennifer Aniston) overshadowed the whole story, their characters looked overwhelmingly stronger than the main subject – Marley.
The overall dramatization of the novel was also a bit commercially spiced up that didn’t go well with the story. Those who are still planning to watch this movie I’d suggest don’t bother – it’s better to read the novel and you wouldn’t miss a thing.
I know there has been some controversy around this lately. And, some think about it otherwise. But, with a brain and a set of eyes I can see what’s happening around me. I do not need convincing figures, pie charts or stats to believe it. Every year our weather and climate is becoming more intense and unpredictable. We humans and our life style are genuinely affecting this planet. Just imagine since the start of the industrial revolution how much we have contributed in piling up masses of greenhouse gasses, industrial waste, ecosystem’s destruction, razing forests and eliminating many forms of life (animals and species) from this planet. How could one think that all this affected nothing? How could one think that this planet is still business as usual? I remember that in my school days we were taught that sea can provide food to humans for centuries but now even seas are running out of it let alone the land! Can we just spend few minutes to understand how severe food and water shortage is going to be within next 10 years due to our immediate past and present? Who is going to pay the price for the mega economies that were and are being created on this planet?
Enough has been said on climate change, it’s time to act:
‘Fourteen days to seal history’s judgment on this generation’
Today 56 newspapers in 45 countries take the unprecedented step of speaking with one voice through a common editorial. We do so because humanity faces a profound emergency.
Unless we combine to take decisive action, climate change will ravage our planet, and with it our prosperity and security. The dangers have been becoming apparent for a generation. Now the facts have started to speak: 11 of the past 14 years have been the warmest on record, the Arctic ice-cap is melting and last year’s inflamed oil and food prices provide a foretaste of future havoc. In scientific journals the question is no longer whether humans are to blame, but how little time we have got left to limit the damage. Yet so far the world’s response has been feeble and half-hearted … read it all
August Bradley creates distinctive conceptual images with an artistic feel and a sense of drama and mystery. He works for clients ranging from designer labels to consumer brands to lifestyle magazines, as well as producing images for gallery exhibition. Prior to his current photography career, August developed marketing strategies for consumer brands including Gap, Banana Republic, J.Crew, Crate & Barrel, and others.
JPG Magazine has over 224,000 photographers submitting their work online. The magazine then features best voted pictures in their print version. Interesting concept to keep both worlds happy – isn’t it?
Good to see this magazine back on track after a sad shutdown in January 2009 as it couldn’t sustain itself due to extraordinary economic times (why this always has to happen to good projects!). The team at JPG even put all the past issues online then for free download as the site was also going to be closed with a sad note:
We wish we could have found a way to leave the site running for the benefit of the amazing folks who have made JPG what it is, and we have spent sleepless nights trying to figure something out, all to no avail.
With a comeback by some angle investor after four months in May this year, JPG is simply flourishing.