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11 September 1
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Buenos Aires: Las Calles de Borges

Under - Inspiration, Literature, Media

Poets, like the blind, can see in the dark – Jorge Luis Borges

A little homage to the great Argentinian poet Jorge Luis Borges by Ian Ruschel. The video was shot in the winter of 2010 in Buenos Aires and Capilla del Señor, Argentina.

10 September 1
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Design strategy for Eileen Fisher by IDEO

Under - Advertising, Design, Media

IDEO is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. Eileen Fisher contacted IDEO when they found out that retaining their customer base is becoming a challenge for the brand.

Since its launch in a small East Village boutique 25 years ago, New York-based clothing design and manufacturer Eileen Fisher has enjoyed consistent growth and robust success. The brand now has a national presence, selling in more than 40 company retail stores, online, and to major department stores. Its success is due to the company’s design philosophy and its loyal customers.

Eileen Fisher was doing steady business, but the brand no longer attracted the customers who had sought it out in the beginning: women in their 30s and 40s with blossoming careers and busy families who wanted beautifully crafted yet highly functional clothes. Instead, these women regarded Eileen Fisher as their mothers’ brand, despite the fact that its design evolution was more relevant than ever to this younger demographic, as well as to its core customers.

Read the complete case study here.

9 September Share your
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London Bus Tour by Moritz Oberholzer

Under - Inspiration, Media, Photography

Who does not like looking out of the window while being in a bus? London Bus Tour, a short film by Moritz Oberholzer captures the everyday life with an array of interesting characters from London streets. Everything is shot handheld by Moritz with an HD camera and a DIY 35mm adapter while sitting in one of those red vehicles of London.

8 September Share your
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Heliotropes

Under - Inspiration, Literature, Media, Nature, Technology

Heliotropes, a film by Michael Langan based on the poem by Brian Christian, documents the parallel goals of man and nature through the most primitive and sophisticated means, to simply stay in the light.

7 September 2
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Fareed Ayaz and Abu Muhammad Qawwal

Under - Art, Inspiration, Media, Music

Here come two intoxicating and mesmerising Qawwali tracks from Rohail Hayat’s Coke Studio. Qawwali is a Sufi musical tradition that stretches back more than 700 years.

The roots of Qawwali can be traced back to 8th century Persia (today’s Iran and Afghanistan). During the first major migration from Persia, in the 11th century, the musical tradition of Sema migrated to South Asia, Turkey and Uzbekistan. Amir Khusro Dehelvi of the Chisti order of Sufis is credited with fusing the Persian and Indian musical traditions to create Qawwali as we know it today in the late 13th century in India.

To learn more about Qawwali visit this and this.

Fareed Ayaz and Abu Mohammed belong to the Qawwal Bachchon ka Gharana. Their lineage descends directly from that of Mian Samat Ibrahim, a disciple of Amir Khusro, the renowned 13thcentury poet and musician. Centuries later, these brothers are still proudly rendering the ancient art form and are widely considered to be one of the best qawwal troupes in the world.

Fareed Ayaz and Abu Mohammed have worked hard to win the respect of listeners both young and old alike. In 1973 when Fareed Ayaz decided to form his own qawwali troupe, his father Munshi Raziuddin left his partner Manzoor Niazi and joined his son’s party along with Abu Muhammed. The early years were not easy, but they persevered, combining their integrity to the art form with sheer hard work. Gradually the troupe started garnering acclaim as listeners began appreciating both the depth of their kalaams and their remarkable skill.

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