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Category Archives: Typography

8 October 5
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GAP logo redesign: If it isn’t broken, don’t fix it.

Under - Advertising, Design, Media, Typography

Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year!

Gap logo redesign

Gap logo redesign - before (left) and after (right)

The redesign not only looks unprofessional but ridiculous and non-serious as well from a company that already owns owned an iconic symbol. It appears to be a quick comp in MS Word by someone without a sense of direction, confidence and leadership.

Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’.

On Brand New website, an overwhelming majority of 90% visitors voted this evolution as ‘bad’.

Gap vote

Good.is published an article applying the Gap redesign approach to some well-known logos which shows how simple it is to destroy years’ hard work.

25 September 1
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Making Future Magic: iPad light painting

Under - Art, Media, Motion Graphics, Photography, Technology, Typography

iPad light painting

Very innovative use of iPad by Dentsu and BERG in this iPad light painting video ‘Making Future Magic’:

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

iPad light painting

Read more here and here.

6 September 11
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Fabien Barral: When design just happen!

Under - Art, Design, Illustration, Inspiration, Media, Typography

When you want to see art and graphic design together in perfect harmony, look at Fabien Barral’s work. Playful colours, intriguing textures, shapes and typography – it is refreshing, inspiring and very tastefully done. I wanted to learn about the person behind these amazing designs so I thought to ask Fabien a few questions.

First of all let’s talk about you, where are you based and everyday life?
I am Fabien Barral and I live in France. I used to work from my country house located in the middle of France for the past 8 years but moved back in the south last year… just to move again to another house last month because it is in the middle of an organic vineyard with a large garden. I can go to my daughter’s school by foot and have a larger office that I ever had! I am a freelance designer for almost 4 years now, before that I worked as an art director for 6 years in an agency.

You have a very distinct style which tells me that design is more than a job to you. Where it all started to become what it is now?
It has always been like that – it did not start, it was in my DNA. I never had any talent in drawing… just ask me something to simply reproduce with a pencil and it would look terrible!!! This was frustrating when I was a child, so I started cutting out magazines and do comps with them. My mother showed me those comps the other day, funny !! Later, I started playing with Xerox. Then computer came in my life and I could express myself… but not with computer alone, with all the images I liked and could get hold of in second hand book markets, things that could be textures, and made my images to look what they are. My wife Frédérique does amazing watercolours, textures and other shapes and stuff I use in my work… so yes, it is not a job, it is an everyday living philosophy.

Keep reading …

25 August 1
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Wayfinding Systems

Under - Advertising, Design, Industrial Design, Media, Typography

Wayfinding systems

By Piotr Jankowski.

15 August 1
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Meet Your Type – a field guide to typography

Under - Design, Resources, Typography

FontShop created this fully illustrated typography booklet with useful info in collaboration with students at Brigham Young University. The booklet is available for free to download along with several other docs filled with typography tips and tutorials from experts.

Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.

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