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Category Archives: Typography

8 October 5
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GAP logo redesign: If it isn’t broken, don’t fix it.

Under - Advertising, Design, Media, Typography

Gap unveiled their new logo few days back that nobody seems to like – designers to consumers alike. I’m completely stunned to see this redesign getting approved and released for a brand that took more than 20 years to build and doing business over billions of dollars a year!

Gap logo redesign

Gap logo redesign - before (left) and after (right)

The redesign not only looks unprofessional but ridiculous and non-serious as well from a company that already owns owned an iconic symbol. It appears to be a quick comp in MS Word by someone without a sense of direction, confidence and leadership.

Logo redesign is closely aligned with branding and any negativity around brand symbol sure hurts businesses very hard. Gap is now trying to engage with the consumers for suggestions to avoid the continued backlash around this redesign which took place in the name of ‘modernisation’.

On Brand New website, an overwhelming majority of 90% visitors voted this evolution as ‘bad’.

Gap vote

Good.is published an article applying the Gap redesign approach to some well-known logos which shows how simple it is to destroy years’ hard work.

25 September 1
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Making Future Magic: iPad light painting

Under - Art, Media, Motion Graphics, Photography, Technology, Typography

iPad light painting

Very innovative use of iPad by Dentsu and BERG in this iPad light painting video ‘Making Future Magic’:

This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.

We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.

iPad light painting

Read more here and here.

6 September 11
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Fabien Barral: When design just happen!

Under - Art, Design, Illustration, Inspiration, Media, Typography

When you want to see art and graphic design together in perfect harmony, look at Fabien Barral’s work. Playful colours, intriguing textures, shapes and typography – it is refreshing, inspiring and very tastefully done. I wanted to learn about the person behind these amazing designs so I thought to ask Fabien a few questions.

First of all let’s talk about you, where are you based and everyday life?
I am Fabien Barral and I live in France. I used to work from my country house located in the middle of France for the past 8 years but moved back in the south last year… just to move again to another house last month because it is in the middle of an organic vineyard with a large garden. I can go to my daughter’s school by foot and have a larger office that I ever had! I am a freelance designer for almost 4 years now, before that I worked as an art director for 6 years in an agency.

You have a very distinct style which tells me that design is more than a job to you. Where it all started to become what it is now?
It has always been like that – it did not start, it was in my DNA. I never had any talent in drawing… just ask me something to simply reproduce with a pencil and it would look terrible!!! This was frustrating when I was a child, so I started cutting out magazines and do comps with them. My mother showed me those comps the other day, funny !! Later, I started playing with Xerox. Then computer came in my life and I could express myself… but not with computer alone, with all the images I liked and could get hold of in second hand book markets, things that could be textures, and made my images to look what they are. My wife Frédérique does amazing watercolours, textures and other shapes and stuff I use in my work… so yes, it is not a job, it is an everyday living philosophy.

Keep reading …

25 August 1
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Wayfinding Systems

Under - Advertising, Design, Industrial Design, Media, Typography

Wayfinding systems

By Piotr Jankowski.

15 August 1
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Meet Your Type – a field guide to typography

Under - Design, Resources, Typography

FontShop created this fully illustrated typography booklet with useful info in collaboration with students at Brigham Young University. The booklet is available for free to download along with several other docs filled with typography tips and tutorials from experts.

Why settle for casual flirtation when looking for a long-lasting relationship? Finding the perfect match is easy if you know the rules. Meet Your Type will help you overcome common obstacles, and keep your heart thumping for your one true love: typography.

11 May 3
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Dado Queiroz and realm of design

Under - Design, Illustration, Inspiration, Typography

I’m so full of praise for the Latin American art and design that I wish to go there and actually spend some time. I admire it not because I like it or have built a taste for it over the time but because it is genuinely inspiring, mature and unique. It has its own flavour, whether it is typography, illustration or graphic design, I always came across something stunning from that part of the world.

Dado Queiroz’s work is a statement of brilliance in terms of its style, identity and potential. Born in Curitba (Brazil) in 1980, he currently works at DDB in São Paulo.

Dado Queiroz

So, let’s talk about you. How it all started?
I studied ‘Architecture and Urban Planning’ for one and a half year, until I drop it to start doing freelance illustration projects. It didn’t work out quite so well, so I started studying Graphic Design in 2000, finishing in 2003.

After that I started a small solo studio with only me and occasionally my wife at that time (I got married in 2004). Then the studio got a little bigger, when I invited my good friends Anderson Maschio and Beto Janz to be partners. It was called ‘estudiocrop’. Later on, Renan Molin joined too, still as an intern, and became a good friend of all of us.

In the end of 2006 Renan had to focus on his graphic design course’s final project, Beto had some issues with his personal life and so did I, as I got divorced, so it seemed like we should take some time off. A time from which we never got back, as we decided to end the studio. Each one of us took a separate path: I ended up coming to DDB Brazil, from where I was laid off about one year later. Me and Renan then tried to get estudiocrop back together, but it didn’t work out as we expected. So a few more months down the road I came back to São Paulo and rejoined DDB once more.

Dado Queiroz

Dado Queiroz

What keeps you going?
What keeps me going on in my personal life are the good times, the laughter, some Seinfeld episodes, good beer, greasy food, learning how to play the guitar, music, travelling and stuff like that. Professionally, it is almost an addiction to that feeling you get when you finish a piece that you think is good. This and some nice people you get to know along the way, the evolution of the work, the expressiveness that any graphic piece can carry, the money (yes, the money, why not?) and, more recently, a new pleasure giving lectures and conducting workshops.

Your unique style – how it evolved to what it is now?
I wouldn’t call it unique, although I tend to get feedback from people talking about ‘my personal style’. I guess it came along when I started focusing more and more on what I like to do when designing something or making an image, and not so much on what people expect or what is trendy or strategically correct right now. I figured, since I’m going to spend some 75% of my waking hours working or doing work related stuff, I might as well do what I like. After all, it’s my life going down the drain and I don’t want to spend it feeling frustrated or angry or whatever.

So, as it turns out, I like to draw letters, to try expressive compositions and to shade stuff a lot. So this ‘style’ is really just a natural development of what I like to do. There were no big plans to build a style. Or, rather, a ‘personal’ style just started to surface when I stopped caring about having a personal style – which to me makes perfect sense. If it’s your style, it’s something natural… it’s not something you can force to happen, right?

In technical terms, at this time, it is all basically Photoshop and my Intuos3 tablet. From sketch to finish it all happens there, including the vectors, that I started doing directly on Photoshop (but of course I still use Illustrator for all vector or for more complex vector work). And I say ‘at this time’ because the techniques I develop usually evolve from time to time, not really to get better or more efficient, but much more to avoid getting so damn tedious to do the same thing over and over.

Dado Queiroz

Sort of a cliché question – what’s the source of your inspirations?
My inspirations are 95% out of the realm of design or illustration. And again, it’s not a noble pursuit like ‘I just want outside references and blahblahblah’. It’s much more because I find it a bit boring to see the same design/illustration pieces over and over on the internet or books, all very well done, but basically all the same. You see 300 images that are essentially the same, just done by different people for different purposes. I find it very boring. And not only that, I find it harmful to my own work, since it can influence me rather than just inspire. What I usually like to see is architecture, furniture, product design, photography, microscopic and other botanic/organic related photography (great for forms and natural patterns) and some type related imagery.

Dado Queiroz

Dado Queiroz

8 May 3
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Finally, some decent world maps!

Under - Design, Illustration, Typography

These are things

Someone (These Are Things) finally thought about it.

All we wanted was a simple, modern world map. When our search turned up nothing but glossy posters and cheap antique reproductions, we knew it was time to design our own.

These are things

Shape My Language – a typographic exhibition by Bruno Maag

Under - Design, Inspiration, Typography
Shape My Language - Bruno Maag

Shape My Language - Bruno Maag (Photo source: Oliver Schöndorfer)

Some amazing typographic work by Bruno Maag (Dalton Maag Studio) goes on display at the Walking-Chair Design Gallery in Vienna, Austria.

There are dozens of different script systems in use in the world today, giving shape to thousands of spoken languages. A typeface designer’s task is not only to visualize the emotion with which a message is spoken, but also to ensure that the reader can absorb the message with a minimum of distraction.

Shape My Language - Bruno Maag

Shape My Language - Bruno Maag

Shape My Language - Bruno Maag

Shape My Language - Bruno Maag (Photo source: Dalton Maag)

26 March 20
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QlockTwo – time in words

Under - Design, Industrial Design, Technology, Typography
QlockTwo – The fourth dimension squared by Biegert & Funk

QlockTwo – The fourth dimension squared by Biegert & Funk

This unconventional looking typographic clock is a creation of Biegert & Funk – straight from Germany. QlockTwo tells the time by illuminating words with LEDs. The clock is fitted with light sensor for automatic adjustment to ambient light. The magnetic front part can be replaced without any visible attachments so you have plenty of color choices to suite your mood.

QlockTwo – The fourth dimension squared by Biegert & Funk

20 March 2
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Colosseo – a typographic rendition

Under - Art, Design, Illustration, Inspiration, Typography

Cameron Moll’s rendition of the Roman Coliseum is as engaging as all of his previous typography work has been. Painstakingly handcrafted character by character, the artwork took almost 12 months to finish totaling roughly 250 hours from start to finish.

Colosseo - Cameron Moll

Colosseo - Cameron Moll

Colosseo (detail)

Colosseo (detail)

Colosseo (detail)

Colosseo (detail)

Characters from the ‘Goudy Trajan’ and ‘Bembo Pro’ typefaces used in the artwork along with glyphs that Cameron recreated based on the work of master Italian calligrapher M. Giovambattista Palatino from around 1550 AD.

Palatino Glyphs Poster (detail)

Palatino Glyphs Poster (detail)

Palatino Glyphs Poster (detail)

Palatino Glyphs Poster (detail)

Palatino Glyphs and Letterpress Posters - Cameron Moll

Palatino Glyphs and Letterpress Posters - Cameron Moll

Letterpress Poster (detail)

Letterpress Poster (detail)

Letterpress Poster (detail)

Letterpress Poster (detail)

Cameron Moll is a designer, speaker, and author living in Sarasota, Florida (United States) with his wife and four sons.

The best part is you can buy the Colosseo poster here if you like.