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Category Archives: Inspiration

21 December Share your
thoughts

Going West

Under - Inspiration, Media, Motion Graphics

With well over 500,000 hits on YouTube this ad truly capturing imaginations. The video is visualization of an excerpt from the novel Going West by Maurice Gee. This excellent piece is produced by Colenso BBDO and animated by Line Andersen for the New Zealand Book Council whose mission is to inspire and promote reading in New Zealand.

Bringing Books and People Together
Like no other human activity reading opens up our imagination. It enables us to understand those around us. It allows us to project the future and reach back into the past. Reading can entertain, challenge and educate. We believe that reading can transform people’s lives.

1 November 1
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JPG – all about photography

Under - Art, Inspiration, Literature, Photography, Resources

JPG Magazine

JPG Magazine

JPG Magazine has over 224,000 photographers submitting their work online. The magazine then features best voted pictures in their print version. Interesting concept to keep both worlds happy – isn’t it?

Good to see this magazine back on track after a sad shutdown in January 2009 as it couldn’t sustain itself due to extraordinary economic times (why this always has to happen to good projects!). The team at JPG even put all the past issues online then for free download as the site was also going to be closed with a sad note:

We wish we could have found a way to leave the site running for the benefit of the amazing folks who have made JPG what it is, and we have spent sleepless nights trying to figure something out, all to no avail.

With a comeback by some angle investor after four months in May this year, JPG is simply flourishing.

JPG Magazine

JPG Magazine

JPG Magazine

30 October Share your
thoughts

“Art for an insultingly low price”

Under - Advertising, Art, Design, Illustration, Inspiration, Media

For just $2.99, you can see the work of the world’s most brilliant and tortured artists.

Promoting Sky TV New Zealand’s Arts Channel, this print ad campaign highlighting tragic stories of some of the brilliant minds that were overlooked by luck in their times. Conceived and produced by DDB, these ads are quite visually engaging and informative.

Art for an insultingly low price

Art for an insultingly low price

17 September 1
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And the Pursuit of Happiness by Maira Kalman

Under - Art, Illustration, Inspiration, Literature

This awesome blog by Maira Kalman is not only thought provoking but feast for eyes too.

And the Pursuit of Happiness by Maira Kalman

For Goodness’ Sake - And the Pursuit of Happiness by Maira Kalman

2 September Share your
thoughts

Uniqlock: music, dance and clock

Under - Advertising, Inspiration, Media

Uniqlock

Season 6 is out now. I watched these excellent clips a year ago and was completely blown away. Despite dance being quantum physics to me I think dancers’ synchronization in these clips with music, time and tempo is brilliant. The genius behind this campaign for a clothing retailer is out of box to raise brand awareness.

Uniqlock

Uniqlock

Uniqlo (UNIQue CLOthes), Japan’s leading clothing retail chain, came into world’s attention with its innovative online and integrated campaigns attracting millions worldwide. Produced by Projector Japan, Uniqlock is combination of music, dance and clock in a downloadable screensaver format and blog widget. In Projector’s words:

UNIQLO was seeking an innovative way to build its brand awareness internationally, and promote its business expansion into the global market. We recognized the 70 million blogs worldwide as a powerful buzz-building media, and created a functional and entertaining blog widget for the bloggers to spread the brand globally. The campaign concept we developed was the fusion of a CLOCK which functions as a blog utility, time signaling MUSIC, and DANCE performance videos with UNIQLO clothing. We named it UNIQLOCK. As a 100% UNIQLO branded widget, this automatically became a tool to connect UNIQLO and the world’s bloggers.

Despite the campaign becoming more rhythmic and animated, Season 1 is till my favourite. You can visit the whole archive here.

Frozen in time by Prokudin-Gorsky

Under - Inspiration, Photography
The village of Kolchedanskoye - 1912

The village of Kolchedanskoye - 1912

I came across Prokudin-Gorsky’s work while doing some research on hand colouring old/antique black and white pictures from the early 20th century. While most of the work is black and white from that time, a number of photographers experimented with three colour photography technique that was developed in the late 19th century.

Prokudin-Gorsky documented the then Russian Empire (1905-1916) with everyday life in his pioneering colour photography. With the Tsar’s blessing, he spent around 10 years photographing Russia and its people in colours.

His process used a camera that took a series of three monochrome pictures in sequence, each through a different coloured filter. By projecting all three monochrome pictures using correctly-coloured light, it was possible to reconstruct the original colour scene. Any stray movement within the camera’s field of view showed up in the prints as multiple “ghosted” images, since the red, green and blue images were taken of the subject at slightly different times.

Mugan (Family settler) Grafovka village - taken somewhere in between 1905 to 1916

Mugan (Family settler) Grafovka village - taken somewhere in between 1905 to 1916

Mohammed Alim Khan, Emir of Bukhara - 1911

Mohammed Alim Khan, Emir of Bukhara - 1911

Prokudin-Gorsky is best known for the only colour portrait of Tolstoy but his colour photography is indeed a timeless snapshot of the past. I felt lost in many of his pictures.

View more of his photography at Flickr.

At the stubble-field - 1909

At the stubble-field - 1909

22 May 3
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Gwon Osang

Under - Art, Inspiration, Photography

Korean contemporary artist Gwon Osang created these life-size sculptures of people by using hundreds of photographic images. These beautifully crafted montages of photography and sculpture look real yet surreal.

Red Sun - C-prints, mixed media, 2005-2006

Red Sun - 2005-2006

A demand of proof - 1998

증명의 강요 / A demand of proof - 1998

A demand of proof, 1998

증명의 강요 / A demand of proof, 1998

Fear of 280 pieces - 2001

280장의두려움 / Fear of 280 pieces - 2001

A statement of meaningless 360 pieces - 2000

무의미한 360장의 진술서
A statement of meaningless 360 pieces - 2000

A statement on the viewfinder composed of 350 pieces - 2001

350장으로 구성된 뷰파인더에 대한 진술서
A statement on the viewfinder composed of 350 pieces - 2001

Unbearable heaviness - 1999

참을 수 없는 무거움 / Unbearable heaviness - 1999

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