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Category Archives: Advertising

18 October 1
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In the (surreal) world of Zeitguised

Under - Advertising, Art, Design, Media, Technology

Boolean Taxidermy – Smart Dust: Shapes of Shapes

Founded by sculpture/fashion graduate Jamie Raap and Henrik Mauler with a background in engineering/architecture, Zeitguised combines their common interest of digital surrealism in a world full of realities.

Boolean Taxidermy – Smart Dust: Shapes of Shapes

Concrete Chrome – Solid Ether

Concrete Chrome – Solid Ether

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5 October Share your
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McLaren vs Aerodynamics | The Found Collective

Under - Advertising, Inspiration, Media, Motion Graphics, Photography, Technology

We have seen iPad being used for light painting before but for this McLaren P12 teaser a plasma screen is used to render 3D animated light painting effect. The Found Collective in collaboration with Marshmallow Laser Feast and James Medcraft produced this stunning piece for the launch of McLaren’s P12 super car.

The goal for the project was to show the P12’s aerodynamic qualities in a whole new light, without actually having physical access to the car itself. Light painting has been around for decades but has never been put into full motion. Until now.

Working with McLaren we were able to process their wind tunnel airflow data and score out paths for individual trails of light. Each frame was then sliced into 650 frames that represent depths of 3D space and a plasma screen, mounted on a motion control rig, was used as a 3D light printer to play back the 650 slices as it moved through the space. We then repeated the move a thousand times for each frame of the animation and with each frame the camera, mounted on another motion control rig, moved a few millimeters so that over the course of the shoot we were able to create the effect of a moving camera.

The finished film merges photography, animation and sculpture and is a truly unique way of representing aerodynamics that we feel justly celebrates this astonishing car.

19 August 1
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VIVA BITS ‘N PIECES

Under - Advertising, Media

Show Package created by ZEITGUISED for VIVA Germany as part of their 2011 Rebrand.

12 August Share your
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Cocoe

Under - Advertising, Design, Illustration, Inspiration, Media, Motion Graphics

A selection of some interesting animated promos and ads produced by the Spanish audiovisual production studio Cocoe. The studio is founded in 2003 by David and Gabriel Suchowolski Duprez (microbians) with a view to strengthen and develop their creative skills – leading towards visual productions. Cocoe specializes mainly in animation and motion graphics along with corporate identity and strategic communication consulting.

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7 December 2
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David Hill deconstructing Adventure Series images

Under - Advertising, Illustration, Media, Photography

Los Angeles based photographer David Hill puts together a video showing all the layers that went into 11 Adventure Series images. The Photoshop files are deconstructed in After Effects showing even minute details … quite close to 3D photo composites.

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